BYD
After being recommended by one of Norway’s largest dealerships, BYD reached out to us with an ambitious challenge: create an engaging content series to showcase the BYD Sealion 7, in just three weeks from A to Z. The goal was to highlight the car’s key features in a fun and organic way.
We developed a six-episode content series, built around a playful holiday concept: Santa’s elves stress-testing the BYD Sealion 7 to see if it was worthy of replacing Santa’s sleigh. Each episode seamlessly integrated the car’s unique selling points, ensuring an entertaining yet informative narrative. To maximize reach and usability, we designed a simple system allowing dealerships to localize text elements easily, ensuring the campaign was adaptable to different regions.
The campaign exceeded all expectations, generating over 42 million views in just 20 days. The engaging concept, combined with strategic execution, created a viral effect while effectively showcasing the BYD Sealion 7’s capabilities in a organic way.
Andreas Luksepp - Director & Producer | Julie Marie Wahl - First AD | Eirik Evjen - DOP | Henning Høifødt - Gaffer | Even Brekke - PA | Daniel Warren - First AC
BYD needed a fast, engaging campaign to showcase the Sealion 7, and in just three weeks, TAKT delivered. We created a six-episode content series where Santa’s elves stress-tested the car, highlighting its key features in a fun, organic way. With 42 million views in 20 days, the campaign proved both entertaining and highly effective, while a customized system allowed dealerships to easily localize content for their markets.
47 million views in 20 days.
Santa’s elves stress-testing the BYD Sealion 7
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