Norwegian

The Norwegian Armed Forces, in collaboration with Norwegian, sought to highlight their investment in SAF as part of their commitment to greener aviation. To ensure the message resonated widely, we advised Norwegian to find concrete, relatable examples that would make the story more tangible. One such example was waste oil from Fish & Chips, which is actually a key byproduct used to produce SAF at ST1’s refinery. This approach helped connect the audience to the concept in a direct and engaging way.

TAKT took responsibility for concept development, scriptwriting, and end-to-end production, ensuring a seamless process from ideation to final delivery. To enhance credibility and engagement, we chose to focus on the entire value chain, interviewing the key people involved, from those handling the raw materials to the experts producing the fuel and the decision-makers implementing it. This human-centric storytelling made the initiative more authentic and accessible to a broader audience. We managed all logistics, including securing filming permits for aerial shots at an active airport. Additionally, we produced press and campaign photos during the shoot to ensure cost-effective content production. The final film was delivered in four tailored formats for Norway, Denmark, Sweden, Finland ++ distribution across social media, presentations, and advertising platforms.

The film garnered over 1 million views and generated extensive media coverage, with articles published in multiple European countries. The message resonated with both industry professionals and the general public, strengthening trust in the initiative.

Sustainability, Norwegian ASA: Anders Fagernæs | Communication, Norwegian ASA: Eivind Hammer Myhre | Director: Andreas Luksepp | DOP: Eirik Evjen | First AD: Emil Larsen | Drone: Reiel Bruland & Paal Odden | Stills: Morten Bergene