DNB
In 2018, DNB launched a new savings app designed to help Norwegians set aside money for future travel. To successfully promote the app, they needed a compelling campaign that would inspire their key target audiences to start saving for their dream trips. The challenge was to create engaging content that resonated with both young travelers and more established adults, showing how the app could help them reach their savings goals.
To bring the campaign to life, we cast two distinct travel pairs representing DNB’s primary demographics: A 25-year-old friend duo, saving for an affordable adventure in Morocco. A 40-year-old couple, setting aside funds for a higher-budget trip to South Africa. By selecting realistic and aspirational destinations aligned with each audience’s financial habits, we created relatable storytelling that demonstrated the app’s functionality, saving a set amount each month toward a specific travel goal. To maximize reach and engagement, we produced a high volume of diverse content, allowing for flexibility in editing and messaging.
The final delivery included multiple assets, with a focus on short, tactical ads (10-20 seconds) designed for digital performance. The campaign successfully connected with DNB’s key target groups.
Thomas Flått - DOP | Mikael Luksepp - DOP | Ragnhild Harket - Cast | Loresa Dodai - Cast | Andreas Luksepp - Producer & Director
Through their new savings app, DNB (Norway's largest bank) wanted to inspire Norwegians to save for their dream trips. We created a dynamic campaign featuring two target groups, testing different messaging to see what resonated best. With films for both TV and social media, we showcased how easy it is to save up for unforgettable experiences.
Filmed in South Africa and Morrocco
Photos by Thomas Flått and Mikael Luksepp
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