VisitOslo

The oportunity

Many travelers face disappointing experiences in overcrowded tourist hotspots, leading to frustration and unmet expectations. To position Oslo as a fresh alternative, we set out to rescue dissatisfied tourists and offer them something entirely different. Our goal was to create an engaging, real-life story that showcased Oslo’s unique cultural and urban offerings in an unexpected way.

The process

We scoured social media for travelers expressing frustration with their vacations in other European cities. It didn’t take long before we came across a young couple from New Zealand, who humorously shared their struggle to see the Mona Lisa at the Louvre in Paris, surrounded by a sea of selfie sticks and crowds. We reached out and made them an offer: drop Paris and fly to Oslo immediately for an all-expenses-paid, 48-hour cultural adventure. The couple took the leap, and what followed was an unforgettable experience packed with entertainment, local gems, and a true taste of Oslo’s vibrant city life.

The outcome

The documentation of their journey became an authentic and unconventional travel story, described as a love letter to Oslo and all that makes the city unique. The film has over 7,2 million views across social media, with 90% of the audience being international viewers. Thousands of people have commented, expressing their newfound desire to visit Oslo, proving that our approach resonated deeply with potential travelers. By tapping into real emotions and offering a bold, unexpected solution, we not only created a compelling campaign but also opened new opportunities for positioning Oslo as a must-visit destination.

Credits

Director: Andreas Falk Luksepp | DOP: Thomas Flått and Doan Nyguen | First AD: Emil Larsen | Sound: Jens Falkenberg | Drone: Stian Fjellstad. | Grade: Raymond Gangstad | Trigger | Sound design: Svein Bjøntegård

Many travellers face disappointing experiences in overcrowded tourist hotspots, leading to frustration and unmet expectations. To position Oslo as a fresh alternative, we set out to rescue dissatisfied tourists and offer them something entirely different. Our goal was to create an engaging, real-life story that showcased Oslo’s unique cultural and urban offerings in an unexpected way.

The film has over 7,2 million views across social media, with 90% of the audience being international viewers... and only 1000 USD Ad spend..

We scoured social media for travelers expressing frustration with their vacations in other European cities. It didn’t take long before we came across a young couple from New Zealand, who humorously shared their struggle to see the Mona Lisa at the Louvre in Paris, surrounded by a sea of selfie sticks and crowds. We reached out and made them an offer: drop Paris and fly to Oslo immediately for an all-expenses-paid, 48-hour cultural adventure. The couple took the leap, and what followed was an unforgettable experience packed with entertainment, local gems, and a true taste of Oslo’s vibrant city life.

The documentation of their journey became an authentic and unconventional travel story, described as a love letter to Oslo and all that makes the city unique. The film has over 7,2 million views across social media, with 90% of the audience being international viewers. Thousands of people have commented, expressing their newfound desire to visit Oslo, proving that our approach resonated deeply with potential travelers. By tapping into real emotions and offering a bold, unexpected solution, we not only created a compelling campaign but also opened new opportunities for positioning Oslo as a must-visit destination.

From vision to reality, we craft brand experiences that move markets. Strategy, content, and technology—driven by elite teams

↳
Contact