Xpeng
XPeng approached us to create a campaign film for the launch of the P7 Wing. As a relatively new player in the Norwegian market, they faced uncertainty among potential customers. To address this, we proposed a strategy that would demystify concerns highlighted in market research and online forums.
Beyond the initial campaign film, we produced a series of videos showcasing satisfied customers from XPeng’s ideal target group. This helped build trust and credibility among potential buyers. Additionally, we captured high-quality imagery for the European market, featuring various XPeng models in real-life interactions. We advised on creating a diverse pool of images where the cars were integrated with people, activities, and different seasons, ensuring content that felt relevant and engaging throughout the year.
Our collaboration resulted in the delivery of over 20 films and 100 images in various formats, optimised for all digital channels. The visuals have been reused successfully for over three years, proving their long-term value.
Andreas Luksepp, Marius Kildalsen, Odd Helge Haugsnes, Moviebird, Håvard Skei, Daniell Ashby, Daniel Yul, Julie Dullum
XPeng approached us to create a campaign film for the P7 Wing, P7 and later G9 launch. As a relatively new player in the Norwegian market, they faced uncertainty among potential customers. To address this, we proposed a strategy to demystify concerns highlighted in market research and online forums.
Beyond the initial campaign film, we produced a series of videos showcasing satisfied customers from XPeng’s ideal target group. This helped build trust and credibility among potential buyers. Additionally, we captured stills imagery for the European market, featuring various XPeng models in real-life interactions. We advised creating a diverse pool of images where the cars were integrated with people, activities, and different seasons - ensuring content that felt relevant and engaging throughout the year.
Our collaboration resulted in the delivery of over 20 films and 100 images in various formats, optimized for all digital channels. The visuals have been reused successfully for over three years, proving their long-term value. XPeng gained a satisfied customer base and a stronger market presence through strategic storytelling and high-quality visual content.
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